{"id":1993,"date":"2015-02-16T09:20:07","date_gmt":"2015-02-16T09:20:07","guid":{"rendered":"http:\/\/demo.wpzoom.com\/compass\/?p=1993"},"modified":"2015-07-21T08:11:48","modified_gmt":"2015-07-21T08:11:48","slug":"integer-posuere-erat-a-ante-venenatis-dapibus-posuere-velit-aliquet-2","status":"publish","type":"post","link":"https:\/\/demo.wpzoom.com\/tempo\/2015\/02\/16\/integer-posuere-erat-a-ante-venenatis-dapibus-posuere-velit-aliquet-2\/","title":{"rendered":"Integer posuere erat a ante venenatis dapibus posuere velit aliquet"},"content":{"rendered":"
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Processed with VSCOcam with a5 preset<\/figcaption><\/figure>\n

As a result of which, your entry will repay your efforts<\/a>. Take your sales; simply put, they will rise. Likewise your credibility. There\u2019s every chance your competitors will wish they\u2019d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised.<\/p>\n

Long copy or short – You decide<\/h3>\n

As a marketer, you probably don\u2019t even believe in body copy. Let alone long body copy<\/strong>. (Unless you have a long body yourself.) Well, truth is, who\u2018s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth<\/a> is, fact is, and who\u2019s to blame you. Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your entry. That\u2019s why God gave us big blue pencils. So we can expunge every example of witted waffle.<\/p>\n

For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your entry demands more of her husband\u2018s time than it should.<\/p><\/blockquote>\n

But you will know why, won\u2018t you? You will have given her husband a chance to immortalize himself in print, writing some of the most persuasive prose on behalf of a truly enlightened purveyor of widgets<\/a>. And so, while your dedicated reader, enslaved to each mellifluous paragraph, clutches his newspaper with increasing interest and intention to purchase, you can count all your increased profits and take pots of money to your bank. Sadly, this is not the real copy for this entry. But it could well be<\/strong>. All you have to do is look at the account executive<\/a> sitting across your desk (the fellow with the lugubrious face and the calf-like eyes), and say \u201dYes! Yes! Yes!\u201c And anything you want, body copy, dinners, women, will be yours. Couldn\u2019t be fairer than that, could we?<\/p>\n","protected":false},"excerpt":{"rendered":"

As a result of which, your entry will repay your efforts. Take your sales; simply put, they will rise. Likewise your credibility. There\u2019s every chance your competitors will wish they\u2019d placed this entry, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, […]<\/p>\n","protected":false},"author":1,"featured_media":5447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/demo.wpzoom.com\/tempo\/files\/2015\/02\/photo-1433449801184-c79c4dee43bd-e1459678109850.jpeg?fit=1700%2C2125&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/posts\/1993"}],"collection":[{"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/comments?post=1993"}],"version-history":[{"count":2,"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/posts\/1993\/revisions"}],"predecessor-version":[{"id":5512,"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/posts\/1993\/revisions\/5512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/media\/5447"}],"wp:attachment":[{"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/media?parent=1993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/categories?post=1993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.wpzoom.com\/tempo\/wp-json\/wp\/v2\/tags?post=1993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}